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Augmented Reality M.V.M. / BUSINARO

  • 16/05/2023
Augmented Reality M.V.M. / BUSINARO

The future of industrial maintenance and training

​What it is?

Augmented reality (AR) is a technology that allows digital elements to be superimposed on the real world, creating a new visual and interactive experience. In industry, AR can have several applications including maintenance, training and customer service.

Training on newly installed machinery, as well as for new operators, is thus enhanced and facilitated by an interactive tool within reach of a smartphone: instead of leafing through important paper manuals the operator, even if only for a quick review, can access training content in a few seconds and clicks.

Maintenance of industrial machinery can be facilitated and improved using AR, which allows the operator to visualise in the field the information needed to carry out interventions, such as instruction manuals, operating data, procedures to be followed and possible faults.

In addition, AR allows remote assistance from an expert or software, which can guide the operator step by step through troubleshooting routines.

The benefits are the reduction of service costs and error rates, but above all the improvement of the quality of interventions.

Customer service can be enriched and personalised using AR, which allows customers to service their machines independently, with the visual and easy support of a solution that provides them with all useful information on the equipment.

For the development of the new technology, MVM decided to put its trust in PIKKART, a young startup specialising in mobile augmented reality and sector solutions combining AR and artificial intelligence.

The first in Italy to develop its own proprietary Augmented Reality software, Pikkart has created applications and projects for sectors ranging from industry to culture, collaborating with increasingly important clients.

How MVM/Businaro's AR works

After downloading a specific App from the website, by framing pre-defined markers applied at various parts on the machines, the MVM / BUSINARO AR allows you to show a highlighted content (mainly a video) concerning the specific feature or function of the equipment or to navigate through other external content such as pdf, audio, contacts, etc.

The style is suitable, above all, for quick training and information.


The official presentation of the technology being tested is taking place during the Ligna 2023 trade fair (Hannover from 15 to 17 May). The AR of M.V.M. / BUSINARO will allow customers and potential customers to get a clear idea of the functionality and how to use the machinery we produce, as well as to have the opportunity to have an interactive experience of the functionality of the machinery.

Customer experience

The verdict of those who were able to try out the new functionality was positive and enthusiastic. "It is amazing how you have managed to be so practical and forward-thinking," said John Dewis, one of our visitors, "an important innovative approach, especially compared to the multinationals present at the show and bigger companies than yours.

AR will be introduced on all 'flagship' machines produced by M.V.M. / BUSINARO.

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